









ON SET: MOON & JEON
At Frieze Seoul 2025, Moon Kyungwon & Jeon Joonho transformed booth P3 into a live film set — a space in motion, where every detail mattered.
Moments were captured, stories unfolded, and the line between art and process blurred.
Stay tuned for what’s next in 2026.
Expect the unexpected — a booth as set, art in action.