ON SET: MOON & JEON 

At Frieze Seoul 2025, Moon Kyungwon & Jeon Joonho transformed booth P3 into a live film set — a space in motion, where every detail mattered.

Moments were captured, stories unfolded, and the line between art and process blurred.

Stay tuned for what’s next in 2026.
Expect the unexpected — a booth as set, art in action.